Why Must I Apply for Jobs Online?

It’s often frustrating for job seekers when employers refuse a paper or e-mailed resume and direct them to apply online. Although it may seem unnecessary to the job seeker, employers have valid reasons for directing candidates to the Web. 

Since employers have been inundated with thousands of resumes and with the advance of technology, having filing cabinets full of resumes no longer makes sense. Therefore, employers have adopted what’s called applicant tracking systems, which allow recruiters to quickly and effectively store, organize, screen, sort, track and reply to all the resumes they receive. An applicant tracking system streamlines the hiring process so the employer can better track applicants and maintain a database of candidates. 

As a job seeker, an applicant tracking system will typically allow your resume to be searched for a longer period of time, since most employers don’t purge resumes from the system until about three months to two years after the resume is submitted. This allows your resume to be searched for upcoming openings that may match your qualifications, even after the original position you applied for may be filled. Also, some applicant tracking systems will pull resumes from outside sources such as Monster or CareerBuilder, which extends your chance of finding a job, even if a position is not posted.

So, how does the process work? When an employer is interested in filling a position, the recruiter will enter specific, job-related words and phrases into the system. The system scans all of the resumes for these keywords and returns resumes that fit the words. 

Since the selection of your resume is now up to a computer, it’s important to follow a few guidelines to increase your chances of your resume being selected.
  • Include relevant keywords in your resume to make it more searchable.
  • What knowledge, skills and abilities (KSAs) are required for the role that you would like to achieve? Include keywords about each of those KSAs in your resume. 
  • Include abbreviated forms of keywords. 
  • If one of your keywords has a popular abbreviation, include the abbreviated version as well. For example if you work in public relations, include the abbreviation PR.
  • Customize your resume for each position and company. 
  • The recruiter will search the database using keywords from the job description that you applied for, so make sure your resume matches the requirements that are listed in the job posting. 
  • Keep formatting to a minimum.  Applicant tracking systems cannot always read formatting such as bold, italics and underline, so parts of your resume may show up as unreadable. WORKFORCE CENTRAL FLORIDA recommends having two versions of your resume, a formatted version to provide to recruiters in person such as at a job far or on an interview and a text only version to submit to online databases. 

    If you e-mail your resume to an employer, the recruiter may enter your e-mailed version into an applicant tracking system. Therefore, it’s a good idea to e-mail the employer both the formatted and text versions of your resume. Explain in your cover letter the difference between the two files. The employer will appreciate your attention to detail.
  • Keep job titles generic. If you have a specific job title that is not popular in your field, consider using a generic version of that title that is more likely to be searched. For example, if your title is client relations, try using sales manager instead. When revising your titles, consider how you would search an online job bank for the type of role you are looking for. Odds are good that the recruiter is searching for candidates with this title.

Although the automated online application process may seem like another obstacle to getting hired, don’t let the system beat you. With a few simple resume tweaks, you can use an applicant tracking system to your advantage.