30-Second Commercial: How to Sell Yourself in 30 Seconds

How hard can it be to respond to a simple request like “Tell me about yourself”?  As trivial as it may appear, this request carries a lot of weight and should not be taken lightly.  Believe it or not, your response to this question could actually determine your fate as a job seeker.

Be prepared:
In one form or another you will probably get this question or some variation of it in your job search.  So prepare for it by creating a 30-second script. Rather than fear this question, job seekers should see this as an excellent opportunity that should not be wasted due to lack of preparation. This is your chance to toot your own horn…sell yourself… tout your skills and talents.  It is also an opportunity to demonstrate to the employer how you fit into the organization and the position.

How does a 30-second script benefit the job seeker?
It allows job seekers to make the most of a limited amount of time permitted for free flowing, unrestricted conversation.  It allows the job seeker to appear poised, polished and professional as he or she engages the employer.  Job seekers also appear confident as they clearly and effortlessly articulate their thoughts, which add to their credibility.

What should it include?
The script should concisely state who you are, what you do, what you have to offer (i.e., skills, experience, accomplishments etc.), what you are seeking (i.e., career goals), and how you can be of assistance to the listener.

What should you accomplish?
Create interest in yourself, develop rapport, make a memorable connection and evoke action on behalf of the listener.

Tips:
  • Practice until it sounds natural and effortless, but not memorized.
  • Create more than one version with varying lengths (30, 60 and 120 seconds).
  • Speak slowly and clearly.
  • Keep it simple and professional.
  • Be prepared to elaborate or provide examples of accomplishments.
  • Let your personality shine through.
  • Vary the conclusion to meet different scenarios.