What are keywords? Is your resume DOA (Dead on
Arrival)? It just might be if you are not strategically
incorporating keywords throughout. Keywords are words and
phrases that employers use to search resume databases when
searching for job candidates.
With recent advancements in technology, employers have become
dependent on keyword searches for initial employment
screening. Many employers are now using Applicant Tracking
Software (ATS), which scans resumes for keywords relating to
skills, training, degrees, job titles, experience, etc. With
this system, employers digitize all resumes, store them in a
searchable database and then search the database for the specified
keywords associated with the job opening.
Where to find keywords?
Job postings are loaded with keywords. Conduct online job
searches through job boards, job sites, employer websites and
newspaper classifieds.
Types of keywords:
- Powerful adjectives (e.g., solid, proven, effective)
- Powerful action verbs (e.g., negotiated, established,
analyzed)
- Hard skills (relate specifically to job)
- Soft skills (e.g., organizational, interpersonal, teamwork,
leadership)
- Job titles (e.g., manager, supervisor, director)
- Certifications
- Awards
- Professional organizations
- Education
- Industry specific jargon (e.g., NASDAQ)
- Company specific jargon
- Responsibilities (e.g., strategic planning, team building,
problem solving, decision making)
- Education and training (e.g., MBA, LPN, Harvard)
- Business (e.g. budget, sales quota, proven track record)
Incorporate keywords into your resume and cover letter.
They should appear in multiple locations because some ATS
prioritize keywords based on importance and the more times
mentioned the better your chances of being selected.
Remember, keywords are not just for computers, humans also
skim resumes looking for keywords before reading in depth.
Tips:
- If you are not sure what keywords to use, use synonyms or
various forms of keywords to cover yourself.
- Review your keyword strength by highlighting all keywords used
in your resume.
- If changing careers, emphasize keywords that describe the new
position and deemphasize the old position.
- Don’t overdo it.
- Don’t create “Keyword” category on resume. It may appear as
only a ploy to trick the system and cause you to lose some
credibility.
- Use keywords in your 30-second commercial for consistency.
Repetition creates credibility.
- Use keywords in headings and the body of resume.
- Use keywords in your cover letter.
