Leveraging Your Assets: How to Use Your Strongest Assets to Get the Job

Are you an asset or liability? An asset can be seen as an advantage. It is something that is useful. A liability, on the other hand, is a disadvantage or something that prevents success. Whether composing a resume or interacting with a prospective employer, it is important to be aware of the assets you possess and how the employer perceives them. What one employer considers an asset could very well be perceived as a liability by another.

For example, one employer might assume a young job candidate will be energetic and adaptable. However, another employer might assume that a young candidate will be unreliable and disloyal to the organization. It is your responsibility as the job seeker to leverage your assets by insuring that your attributes are perceived as assets to the organization, adding value to you as a job candidate.
 
Here are ways to leverage your assets.
  • Do not assume an employer will value your assets (Will 20 years of experience work to your advantage or disadvantage if applying for an entry level position?).
  • Identify and prioritize your greatest assets.
  • Give descriptive examples of accomplishments that demonstrate your strengths.
  • Educate employers as to how your strengths will benefit the organization. Encourage them to value your assets.
  • Research the business and identify areas of weakness. Explain how your assets can improve the situation.
  • If you know the competition, demonstrate how you excel in areas that they lack.
  • Build your inventory of assets through training and education, reading books, observing others, etc.
  • Develop existing assets through continuing education, recertification, etc.
  • Paint a big picture of your contributions to the organization that deemphasizes any weak areas.
  • Remind yourself of your assets and believe in your value.
  • Customize your resume to emphasize assets appropriate for different positions.