A brand is the image of a specific product or service that
consumers recall when that product or service is discussed.
As a job seeker you will need to brand yourself just as if
you were a product for sale. It is important that employers
identify the right image with you when they finally meet you face
to face. Advertising professionals work on branding not only
to build brand recognition, but also to build good reputations.
You should do the same for your personal brand. Your brand
should clearly reflect your professional image.
Branding Goal: Become recognized by potential
employers as a qualified professional that would be an asset to any
organization.
Why brand?
- Do not be surprised if a recruiter or potential employer
Googles your name prior to considering you for employment.
This is why it is imperative that your brand is not tarnished
by inappropriate information or photos. Keep in mind that
most information posted on the Web can and will be viewed by many
unless specific privacy measures are taken.
- Effective branding can give you a competitive edge. Proper
branding can allow you to position yourself in the minds of
recruiters by creating a positive brand that differentiates you
from the competition.
How to create a brand: Your brand relies on how well
you promote yourself. Here are a few areas that will enhance your
brand.
- Physical Appearance: Strategically select clothing consistent
with the message you want to convey. Photos on social
networks should also reflect your conservative image even in a
casual setting (i.e. wear business casual attire).
- Personality: Your personality should shine through whether
communicating face to face, via the Web or phone. Make sure that
your personality reflects energy, enthusiasm and a positive
disposition.
- Benefits: Clearly define who you are and what you have to offer
in a concise and clear manner. This message should be
repeated over and over again by your references, on your resume or
during an interview. It is important to consistently
highlight your strengths in every message. This is how you
distinguish yourself from the competition and compel employers to
want to get to know you better.
How to promote your brand:
- Social networking is a wonderful tool for promoting your brand.
Include LinkedIn, Facebook, and Twitter. Remember to be
consistent across all platforms.
- Write or comment on blogs. This is a great way to
showcase your expertise on topics and associate your credentials
with your name.
- Create a personal website. Promote your brand image by
including favorite links, blogs, accomplishments and a portfolio of
work samples.
Tips:
- The key to a successful brand lies in consistency and
professionalism.
- Use consistent language, style, photos, and profile
information
- Photos, attire, language and interrelationships should all
reflect a professional image
Maintain your brand:
On occasion, Google your name and see what a prospective
employer might see. Be honest with yourself about the image
you project. Solicit feedback from others as well.
