Branding Yourself

Branding: A Guide to Developing Your Personal Brand

A brand is the image of a specific product or service that consumers recall when that product or service is discussed. As a job seeker you will need to brand yourself just as if you were a product for sale. It is important that employers identify the right image with you when they finally meet you face to face. Discover how to develop your brand to reflect your professional image.

Leveraging Your Assets: How to Use Your Strongest Assets to Get the Job

Are you an asset or liability? Whether composing a resume or interacting with a prospective employer, it is important to be aware of the assets you possess and how the employer perceives them. View these ways to leverage your assets.

30-Second Commercial: How to Sell Yourself in 30 Seconds

How hard can it be to respond to a simple request like “tell me about yourself”? As trivial as it may appear, this request carries a lot of weight and should not be taken lightly. Explore these tips to create your own 30-second commercial.

What’s Your Mission? How to Develop a Personal Mission Statement

In the business world, a mission statement briefly stating an organization’s purpose is used to provide a sense of direction for that organization. The same holds true for a personal mission statement which is a statement briefly stating an individual’s purpose. Learn how to write your personal mission statement and to develop a map or plan of action for directing your life.