A generation is a group of people born during a defined era,
who share similar characteristics such as values, attitudes,
behaviors and expectations. Some employers are aware of those
characteristics and make hiring decisions based on preconceived
ideas associated with individual groups. Identification with a
generation as a group can sometimes make or break a job candidate
depending on the perception and expectations of the
employer. Job seekers who take time to identify which category
they fall into and the characteristics generally associated with
that group, can then leverage their strengths or defend
preconceived perceptions of weakness during an interview with a
prospective employer.
This is the first time in American history that we have had four
different generations working together in the workplace, each with
its own strengths and weaknesses. Although sources disagree on
the exact birthdates that define each generation, the following
descriptions will hold true for most job seekers, and should prove
helpful in leveraging your generational attributes.
Traditionalists: Those born before 1945
Today Traditionalists are in their mid 60s or older. While some are
planning to retire, others are actually returning to the workforce
out of retirement. In many instances, Traditionalists are not
returning to the workforce in executive positions similar to those
they left, but competing for entry level positions at minimum
wage.
Some are seeking supplemental income while others are simply
looking for ways to stay busy. Traditionalists are characterized as
frugal, hard-working employees who respect authority and put work
before pleasure. While some embrace computer technology, most do
not.
Baby Boomers: Those born between 1945 and 1965
Baby Boomers account for the largest percentage of the
population. Today Baby Boomers are finding themselves in their
mid 40s to mid 60s. Although eligible, many Baby Boomers are
choosing to delay retirement in light of the present economic
situation.
For some, 401K investments have lost value and will need time to
rebuild. For others, retirement is just not financially
feasible at this time. Due to downsizing and layoffs, many
Baby Boomers are surprised to find themselves in the job market
once again after many years of consistent employment.
Baby Boomers are often characterized as having a strong work ethic,
valuing personal growth, hard work, and individuality. They are
goal and achievement-oriented, career-focused, competitive and
believe in hierarchal structure. Boomers are slowly adapting to a
new technology driven workplace.
Generation X: Those born between 1965 and 1980
Gen Xers are the children of the Baby Boomers. Today, they
are between the ages of 30 to 45. They are characterized as
self-reliant, confident, resourceful and independent. While
some have characterized them as ambitious and anxious to learn new
things, others characterize them as slackers or whiners.
They are not expected to be loyal to any one employer.
Employers believe Gen Xers will not hesitate to take their
knowledge and skills to the next employer with the best offer.
Gen Xers were the first generation to grow up with computers
and tend to be more tech savvy than Baby Boomers.
Generation Y: Those born after 1980
They are in their 20s now and make up the newest employees entering
the workforce. They are also known as the Echo Boomers since
they are the largest generation since the Baby Boomers.
They are very comfortable with technology and diversity.
Although they are characterized as having short attention
spans, they are great at multitasking. They value
professional development and are always seeking ways to work faster
and better.
Once you identify your generational affiliation, select those
characteristics that describe you best and use them to sell
yourself to potential employers. Be prepared to address any
negative perceptions an employer might have about members of your
generation. After all, you are still an individual with
strengths, skills and qualifications.
