Media Memo: WORKFORCE CENTRAL FLORIDA Withdraws Cape-A-Bility Challenge Campaign
From: Owen Wentworth, WORKFORCE CENTRAL FLORIDA Chairman of the Board
DATE: April 20, 2011
SUBJECT: WORKFORCE CENTRAL FLORIDA Withdraws Cape-A-Bility Challenge Campaign
ORLANDO, Fla. … WORKFORCE CENTRAL FLORIDA has listened to the public, and will be withdrawing our admittedly out-of-the-box creative campaign, "Cape-A-Bility Challenge" later today. Even though it seemed to offend some, it was the farthest thing from our intention which was to introduce our programs and services to job seekers and employers who need them. The decision was made today by our volunteer board leadership team in concern that the campaign may have been a little too out-of-the-box and missed the mark with such a broad audience.
Fortunately, we've achieved some success in the short week and a half the campaign has run, including new job postings online, new job candidates registered for services and an increase in usage of our website.
WORKFORCE CENTRAL FLORIDA (WCF) is the region's workforce expert, helping over 4,000 employers connect with more than 54,000 job seekers every year. Read more about those SUCCESS STORIES here. WCF offers innovative solutions to assist Central Florida businesses succeed in today's highly competitive workforce, while providing the tools job seekers need to find or advance in their current career. For more information, visit WCF online at www.workforcecentralflorida.com.
For additional information contact Kimberly Sullivan, at 407-760-7053 or Kim@wcfla.com.